Consumers Encouraged to Shop Small on Thanksgiving Weekend


Consumers Encouraged to Shop Small on Thanksgiving Weekend

By Melody Boggs on 15 November 2013

Atlanta—Thanksgiving and Black Friday are often the highlights of November, but there’s another holiday the day after Black Friday that consumers may not know about—and it’s wise that they do.

It’s called Small Business Saturday, and it falls on November 30th this year. Founded by American Express in 2010, the event surged in popularity to the point where Congress recognized the day as an official holiday in 2011. The following year, consumers spent an estimated $5.5 billion at small businesses throughout the country. With small businesses creating the most jobs and acting as the cornerstone of the U.S. economy, their success is everybody’s success.

For 2013, small businesses hope to lure customers away from their larger competitors, especially when given customers’ recent concerns. Big retailers like Walmart or Kohl’s predict lower consumer spending in the weeks to come due to consumers’ tightening budgets, their unemployed status, and their worries over the economy and healthcare. Whether participating in Small Business Saturday or not, this is the moment where small businesses throughout the country can make the greatest impression. By offering sound products, honest practices, and a personalized touch, small businesses can earn customer loyalty this holiday season, especially from those who choose to avoid Black Friday shopping altogether.

To increase consumer incentive, American Express is offering a $10 credit to members who enroll their cards and use them to spend $10 or more at a participating small business—though enrollment is limited. In addition, American Express has teamed up with Foursquare’s Ads for Small Businesses platform to offer business owners free credits to use towards marketing this holiday season. Small businesses new to Twitter also have access to the $1 million the social network set aside in free advertising for them.

Clearly, opportunities for success are abundant for small businesses and consumers alike, and even non-participating businesses should really consider using Small Business Saturday to their advantage. For those that do wish to register their businesses, the deadline has, unfortunately, already passed. But there’s always next year.

To browse or search for participating businesses involving dining, travel, services, shopping, and entertainment, visit here.

To read about small business success stories or to share one, visit here.


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